New Product Segment
- Launching more than 100 new product segment.
- Established product group to be launched in new markets.
Diversification of Product Line
- Promotion of Indian Handicrafts in the International Markets as PNGTS & decorative.
- Project Indian Handicrafts sector as Industry to attract more merchandised, modern production line up so that semi finishing could be emerged.
- Re-orientation of the concept of Handicrafts as Giftware and diversification of the product group with major emphasis on composite and new items.
- Design led innovative product groups.
- Statutory Requirements / Factory Compliances / Social Audits / Certifications.
- Testing and Factory Accreditations / Merchandising And Support Services.
Enterprise Level Measures
- Product re-orientation: By introducing the concept of designing with the help of designers for handicraft exporters for display in international shows.
- Engagement of services of International and National designers.
- Customer Focused Approach.
- Brand Promotion.
- Human Resource Development.